Why should marketers and advertisers study consumer motivation? How does this knowledge help them to do their job?

    I think the the purpose of marketing is to sell more goods to more people and make more profits". This is the basic principle. If the marketers and advertisers want to do this, I think they should study consumer motivation. This knowledge can help them to understand and predict consumers’ buying behaviour. For example, consumers maybe want to buy discounted goods during the department stores’ anniversary. Or, consumers usually love to buy some goods whose price is end of 9, such as NT$49, NT$99, NT$199 and NT$ 299 and so on. After having this knowledge, marketers and advertisers can help themselves to make better marketing decisions for profits. They can analyze the various factors, and change the total buying behaviors.

Week 16 (12/30-1/5) – New Year's Eve

People mostly look forward to Christmas and New Year's Eve every the end of a year. I am no exception. I have to work on Christmas, but have 4 holidays at the end of this year. Deducted two days for the school (LHU) day, I can also have two days to celebrate New Year. Many people would like to go to Taipei 101 to watch the fireworks show. This year, Taipei 101 imported low-smoke fireworks from Europe. The French pyrotechnic bonanza included 22,000 rockets over 188 seconds, at an estimated cost of NT$30 million.

      My boy friend and I didn’t want to go to the crowded Taipei city, so we decided to go Tansui(淡水) & Bali(八里) on New Year's Eve. We expect there will be a lot of people letting off fireworks. But, there were not so many people in Bali. We strolled around the streets and lit sparklers. Right after the countdown, fireworks were set off into the night sky. Everyone said “Happy New Year!” to each other. I felt very shocked about fireworks upon the head. Although the fireworks were not more beautiful than Taipei 101, but I still felt happy. 

Week 13 (12/9-12/15) – Social networking site

    My co-worker uploaded a photo about a little girl in her class cried to Facebook on Dec 14^th. The little girl was very naughty and noisy, and the teacher punished her, so she cried. Her mother’s friend saw it, and told her mother. Her mother was angry, because the teacher took her daughter’s photo and regarded as a joke.

    Facebook is a famous social networking site. We can use it to communicate with our friends, upload photos and type something about our messages. We should be careful , because our friends maybe have gossips about those. We have to adjust the settings in order to keep our secrets. My co-worker's example is the best example. Although the technology is very convenient, we have to be careful to use that.

Week 12 (12/2-12/8) – Death sentence

      From the news of Dec 3^rd, the cruel killer said Taiwan courts won’t sentence you to death for killing just one or two people.

I felt unbelievable to that. The 29-year-old cruel killer wanted free prison food, so he murdered a 10-year-old boy! The Alliance to End the Death Penalty always thinks about the rights of the murderer. How about the rights of the victim? The victims can’t choose their fate. Don’t they need the rights of their life?

I think that Death sentence is only a kind of punishments. We have to teach everyone what is right and what is wrong. Death sentence is just a maximum punishment. If the murderer doesn’t make the mistakes, they don’t need to get the cruel punishment! We have to protect the guiltless people.

A Recent Purchase I made - P.173 JW#2

        Last Wednesday, I surfed the Internet and bought two sets of ModeMarie(曼黛瑪璉) underwear in a Yahoo online shop. I usually buy underwears of ModeMarie(曼黛瑪璉). The quality of underwears of ModeMarie(曼黛瑪璉) are always good. That is the main reason I buy them. Before I make a selection of buying something, except the price, I mostly consider about the quality of goods. Underwears are very important for women, so that I care more about quality than price. That is why I choose ModeMarie(曼黛瑪璉). Of course, I rarely buy the in styles. That is a little expensive. I usually buy the outlets or buy in the online shop. That will be more cheaper.

Week 8 (11/4-11/10) – Recipe of Meow

I love cooking, especially cook for my family and lover. From September, I started to take some pictures for my cooking and record the process on my Facebook  I found that it was a very interesting thing. I can share my cooking with my friends on Facebook and review what I ever cook. I can cook a lot of dishes, but I do not know what I can cook more. When I looked at my family or lover eating the things I cook happily, I feel satisfied and happy. I really love to see their smile. Maybe one day in the future, I can assemble my pictures into a book, published a set of recipes belong to me and my lover and family. 

Prices for Products - P.177 Discussion#2

Most consumers believe that they pay a higher price for something as higher quality. We expect that more expensive products could be better. Of course there are always some exceptions. We can buy some cheaper and better products, but overall I think that about 90% – we get what we pay for. I am not a bargain hunter, but I compare prices for the same product. Usually, we can buy cheaper product from the online shop. Compared to the price, I care more about the quality of the product. I will not buy unknown brand products for cheaper prices, especially made in China.